Insights Notes on the
Notes on the
answer engine.
Methodology, strategy, raw data. New thinking from the team building Truffle.
Strategy
How AI assistants pick which sources to cite
A teardown of why ChatGPT names some brands and ignores others, and what that means for content strategy in 2026.
Methodology
The Visibility Index, explained
How we weigh five LLMs into one number, why we exclude informational prompts, and what a good score looks like in your industry.
Onboarding
What to track in your first week of AI visibility
Three personas, twenty prompts, two competitors. The smallest setup that produces actionable insight after seven days.
