GEO Insights
Generative Engine Optimization — frameworks, data, and how AI answer engines pick what to cite.
No Single Source Built That Answer: What AI Assistants Cite When a Guest Asks for a Hotel
Booking Holdings puts AI referrals under 1% of room nights while its brands show up 'an awful lot' in AI answers. We measured 39,833 answers about hotels to see what those answers are built from. No source reaches 5%, review sites barely register, and the gap between two hotels is wider than the gap between two assistants.
AI Search Traffic: Where It Comes From and How to Measure It
AI search traffic is real but hard to see. Learn where traffic from AI search comes from, why GA4 under-reports it, and how to measure and capture more.
The 2026 AEO Playbook — Optimize for Featured Snippets, Voice, AI Overviews and Chat
Answer Engine Optimization: the 2026 operator's playbook for featured snippets, voice, AI Overviews and ChatGPT — with verified citation lift data (28-30% FAQ schema, 76.4% freshness).
GEO vs SEO in 2026 — What Changes, What Stays the Same (and Where AEO Fits)
GEO vs SEO: the operator-grade comparison of generative engine optimization vs classical SEO, with verified conversion data (14.2% AI-referred vs 2.8% organic) and where AEO fits.
AI Overviews Explained — How to Be Cited Inside Google's Answer Box in 2026
Google AI Overviews: how the synthesis layer picks sources, the schema and content patterns that earn citations, and the verified benchmarks behind a defensible AIO strategy in 2026.
The Definitive Guide to Generative Engine Optimization (GEO) in 2026
Generative Engine Optimization (GEO) explained: 6-pillar framework, real Ahrefs data, and the workflow to be cited inside ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews.