Search is moving.
Are you?
62 % of internet users now ask AI assistants for product recommendations before going to Google. If you're not in the answer, you don't exist. Traditional SEO tools don't measure this.
The new top position
In classic SEO, Google's #1 ranking was the goal. In the AI-search era there is only one position: being mentioned. Whoever appears in ChatGPT's first answer to "what's the best X for Y" wins, the rest don't exist for that buyer.
Traditional SEO tools (Ahrefs, SEMrush, Semrush-class platforms) measure Google rankings. They don't tell you whether ChatGPT, Claude, Gemini, Perplexity, or Google AI Overview names your brand, and in what position, with what sentiment, with or without a link.
That's exactly what Truffle does: daily, automated, across every relevant LLM, with your competitors right next to you.
How it works
1. Personas + prompts
You define your buyer personas. We auto-generate the questions they actually ask AI, based on your industry and brand.
2. Daily tracking
Every day those questions run through ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview. Mentions, position, links, sentiment, all logged.
3. Visibility Index
One number that weighs all 5 LLMs into a single score. Trend, competitor comparison, market heatmap, at a glance.
4. Insights + action
Weekly AI-generated insights with concrete next steps: which sources AI cites, where competitors are winning, where you need to show up.
What's inside
Full feature list, no marketing theatre. What we can do, what we measure, what we connect.
📊 Tracking sources
4 LLMs as standard (ChatGPT, Claude, Gemini, Grok) plus 300+ models on demand (Mistral, Llama, DeepSeek, Qwen, Cohere…). Plus Google AI Overview, Google AI Mode and classic SERP Top 10.
🎯 Persona-driven
Buyer personas with country, language, search behaviour, sub-brands, aliases. Archetypes roll personas across markets. Auto-translate for multi-market tracking.
📈 Metrics
Visibility Index (5-model weighted), Mention Rate, Link Rate, Position, Sentiment, Brand-Aliases, Sub-Brand breakdown, per-Country heatmap, per-Persona heatmap, per-Tag performance.
⚔️ Competitor intel
Auto-discovered from AI answers + manual tracked competitors. Per-prompt heatmap shows who wins where. Period A vs B trend.
🔍 Source tracking
Which domains and articles AI cites in answers. Source-health check (HTTP status, render status, Cloudflare block). Find the sources you need to be on.
🤖 AI Insights Engine
Weekly AI-generated analysis: what changed, where you regressed, what to do this week. Powered by Claude Opus.
🔗 Integrations
Looker Studio Connector (Apps Script), REST API with OpenAPI spec, Google Search Console + Analytics 4 OAuth, PDF reports (Playwright screenshot of dashboard), CSV export.
👥 Multi-user (Agency)
Team access, member-per-project permissions, white-label subdomain (track.your-agency.com), custom logo and primary colour, branded PDF reports without Truffle branding.
🛡 Compliance + security
GDPR, DPA on request, Hetzner Frankfurt hosting, encrypted backups, JWT auth, optional SSO (Google/Microsoft/SAML via WorkOS), rate-limiting, audit log.
