GEO · Pillar Generative Engine
Generative Engine
Optimization.
GEO is the discipline of getting cited by answer engines — ChatGPT, Claude, Gemini, Perplexity, Google AI Overview. It rewrites the SEO playbook. This is the long version.
Why classic SEO stops here
Classic SEO is about being one of ten blue links. GEO is about being one of two or three sources the model decides to cite. The selection criteria barely overlap.
- Source authority — measured by training-set frequency + recency, not domain rating.
- Schema density — answer engines lean heavily on JSON-LD and FAQ blocks.
- Citation graph — who else cites you, and how that propagates through LLM training.
- Recency velocity — pages that move within the publishing cadence the engine expects.
