Authority guide What is
What is
AI visibility?
AI visibility is the new on-page ranking — except 'the page' is the answer ChatGPT gives, and 'ranking' is whether your brand is in it.
Defining AI visibility
AI visibility is the share of buyer-relevant prompts in which a given LLM names, cites or links your brand. It's a category-aware metric: visibility for 'best CRM for agencies' is independent of visibility for 'cheapest CRM for solopreneurs'.
- Mention rate: % of category-relevant prompts that name your brand at all.
- Citation rate: % of those that link to your domain.
- Share of voice: how often your brand shows up vs. each tracked competitor.
- Position: first mention, comparison list, or footnote.
- Sentiment: positive / neutral / negative framing per appearance.
