AI SEO · Pillar AI SEO,
AI SEO,
the playbook.
Search didn't die — it forked. Classic SEO still ships traffic, and AI SEO captures the buyers who never made it to a search box. You need both.
Where AI SEO diverges
AI SEO shares vocabulary with classic SEO (keywords, schema, citations) but the rules differ. This is the short list of where they part ways.
- Optimize for citation, not click. The answer engine is the gatekeeper.
- Train signals across LLMs, not just Google. Each weighs sources differently.
- Buyer-question-first content structure: question → quick answer → expansion.
- Distribution still matters — engines pick the source they encounter most often.
