Your buyer isn't one person. Your AI visibility shouldn't be one number.
A CFO, an operator and an agency partner ask AI completely different questions about your category. They get completely different brands back. Truffle tracks each persona separately, against the prompts they actually ask, so you see which persona you own, which one is contested, and which one a competitor already owns.
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Illustrative data · demo brand "Flowmetrics"
Buyers no longer start on Google and click ten blue links. They ask an AI assistant a role-specific question and take the shortlist it gives back. A single "share of voice" number blends a CFO's ROI question with an operator's usability question into one meaningless average. When you average two audiences, you optimize for neither, and you never see that a competitor already owns your most valuable persona.
What persona-level AI visibility is
Persona-level AI visibility measures how often AI engines recommend your brand for the questions one specific buyer role actually asks, and how prominently. It benchmarks that against the competitors the role sees. You get a score per persona and a clear status for each, instead of one brand-wide number.
The three states of a persona
One brand-wide number that averages a CFO's ROI question with an operator's usability question. It goes up and to the right. It tells you nothing about who you're winning or losing, or which content would move it.
A score, a status and a competitor set per buyer role. You see the CFO you already own, the operator you're contesting and the agency persona a rival has taken. You also see which prompts and competitors drive each one.
How it works in three steps
From a list of buyer roles to an own / contested / lose signal you can act on, without hand-building a single prompt.
Define your personas
List the buyer roles that matter: economic buyer, end user, channel partner, IT/procurement. Add a description, language and country, or let Truffle's AI draft them from your domain. Up to 4 on Starter, unlimited on Agency.
Truffle tracks each persona against the prompts it actually asks
Each persona gets its own prompt set and competitor list. Truffle runs those prompts daily across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode, then scores mention rate, average position and links separately for every persona.
Act on the own / contested / lose signal
The persona view tells you where to spend effort: defend what you own, push where you're contested, and make a deliberate call on what you're losing. Per-persona recommendations point at the content and sources moving each score.
See every persona's score at a glance
The persona overview turns "how visible are we in AI?" into a per-role answer, with the exact metrics and the competitor set that persona sees.
Read it in one glance. Each persona card carries its own AI Visibility Index, a status badge (green you own this, gold contested, red losing), and the numbers behind it: prompts tracked, mention rate and average position. Below that sits the competitor bar chart for that persona only: Flowmetrics leads the CFO with 78 over Vantage (61) and Cleardesk (44), trails Salespod on the End User (64 vs 71), and loses the Agency persona to Pipetrail (41 vs 68). Same brand, three different competitive realities. Illustrative data for demo brand "Flowmetrics."
The persona × competitor heatmap
One grid, a five-second read: which personas you own, which you're losing, and exactly who is beating you where.
Your whole competitive position on one screen. Personas run down the rows, brands across the columns; each cell is the AI Visibility Index, colored green (owns) / gold (contested) / red (losing), with your brand's column outlined in purple. The pattern tells the story instantly: Flowmetrics owns Finance and Procurement/IT, but loses the Practitioner persona to Salespod and the Agency persona to Pipetrail. That's a content and outreach roadmap you can hand to a team without a single spreadsheet. Illustrative data for demo brand "Flowmetrics."
The five-second read
A glance is enough. Green rows are assets to defend and quote in sales. Red rows are decisions: fight or concede. Gold rows are the highest-leverage work, where you already show up and one focused push can flip you into the lead. That's a quarter's worth of content and outreach priorities in a single screen.
What you get with Truffle personas
Every capability below ships today.
Frequently asked questions
How does Truffle know which prompts a persona asks?
How many personas can I track?
Does it work per country and language?
How is the persona score calculated?
How often does it refresh?
How fast do I get the first data?
Stop averaging your buyers. Start winning them one persona at a time.
A 7-day trial with the full feature set. Define your personas, run them across every AI engine, and see exactly which one you own and which one you're losing.
No credit card · cancel anytime · every plan tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
