Your brand,
measured in AI.
When buyers ask ChatGPT "who's the best X", is your brand in the answer? Truffle tracks it daily across every LLM that matters — and tells you what to ship next.
Brand monitoring was built for social listening.
AI answers aren't social.
Brand24, Mention, Talkwalker — all designed around the idea that buyers talk publicly. Twitter, Reddit, news. AI changed the funnel: now buyers ask ChatGPT directly, and a generated answer closes (or kills) the deal before anyone posts anything.
That broke three assumptions every traditional brand-tracker leans on. We rebuilt the metric set for the LLM context — not bolted AI onto a social-listening engine.
Where classic tools fall short
- Sentiment-only — but in an LLM answer, the issue is whether you're mentioned at all.
- Volume metrics — but a single confident AI citation outweighs a thousand tweets.
- No prompt context — the same brand wins one query and loses the next; aggregate hides that.
- Snapshot dashboards — LLM answers drift weekly; you need the version history.
Four numbers that actually decide the deal.
Every Truffle scan boils down to four signals. Each one is anchored to a real buyer-question prompt, not an aggregate vanity score.
Mention rate per LLM
The share of category-relevant prompts in which your brand is named at all. Split per LLM because ChatGPT and Perplexity don't behave the same.
Share of voice
You vs. every tracked competitor, per prompt, per persona. Average position when both appear, plus head-to-head win rate.
Link rate
Mention alone is half the win. Link rate counts the answers that actually cite your domain — the citation graph that LLMs reach for when they answer.
Sentiment + position
First mention vs. footnote vs. "and others". Positive framing vs. neutral vs. negative. The same brand can be "great" in one LLM and "expensive" in another.
Three steps. No configuration weekend.
- 1
Add the prompts your buyers ask
Paste 10–25 buyer-question prompts. Group them by persona if you have more than one (founder, IT lead, procurement…). Truffle proposes a starter set for your industry on signup.
- 2
Truffle runs them daily, across every LLM
Each prompt fires against ChatGPT, Claude, Gemini, Perplexity, Grok (plus Google AI Overview where you've enabled it). Runs are deduplicated, anonymous, and audit-logged.
- 3
You get a ranked list of what to fix
Every refresh ends with strategy recommendations — onsite, offsite, structural. Ranked by impact on visibility, linked to the exact prompts + LLMs where the gap shows.
"We tracked our brand in 8 European markets in week 1. By week 3 we knew exactly where AI knew us, where it didn't, and which competitor it preferred — per country." — SaaS marketing lead, 250-person team (anonymized)
Where we win on brand tracking.
Built for AI answers from day one. EU-hosted, daily refresh standard, per-persona drilldown shipped on every plan.
| Capability | Truffle | Profound | Peec | Brand24 / Mention |
|---|---|---|---|---|
| AI-native answer tracking | ✓ all 5 LLMs | ✓ | partial | add-on |
| EU-hosted by default | ✓ Hetzner Frankfurt | — | ✓ | varies |
| Daily refresh on entry tier | ✓ | weekly | weekly | n/a (social) |
| Per-persona tracking | ✓ from Starter | enterprise | — | — |
| Strategy recommendations | ✓ 5 / mo | — | — | — |
| Starter price | €69/mo | $499+ | €85 | €69+ |
How teams use it.
"Are we in the consideration set?"
Track 'best CRM for 50-person agency'-style prompts and watch whether AI lists you alongside HubSpot + Salesforce — or never names you at all.
"Do we beat Amazon's listing?"
For 'best winter jacket under €300' AI answers, track whether ChatGPT Shopping points to your direct shop or to the marketplace listing.
"Before Booking takes the click."
'Best Berlin hotels near Mitte for business' resolves in an AI answer first. Track whether the chain wins, the boutique wins, or Booking owns the result.
Ready to see
your share?
7-day trial with the full feature set. No credit card. Track your first brand in under five minutes.
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