What to track in your first week of AI visibility

Three personas, twenty prompts, two competitors. The smallest setup that produces actionable insight after seven days.

Why minimal beats comprehensive

The instinct on day one is to track everything. Resist. Twenty prompts hit daily across five LLMs is 700 data points per week. That's already more signal than 90% of brands have today. Triple it and you'll just take longer to read the chart.

The setup

1. Three personas. Pick the three buyer types that drive 80% of revenue. Not five, not ten. Three.
2. Twenty prompts. Five per persona for the most-asked recommendation questions. Plus five "category" prompts where you'd want to be cited even from cold awareness.
3. Two competitors. The biggest direct rival, plus one underdog you suspect AI mentions more than it should.

The first reading

After 7 days you'll see three patterns: prompts you win consistently, prompts you never appear on, prompts where you and a competitor flip-flop daily. The flip-flops are your fastest wins. Pick one, ship a focused page, watch it stabilise.