Three tiers, three different bets: Profound at the top, Peec in the EU middle, Otterly at the cheap entry. None of them ships flat pricing with multi-brand workspaces from $69 — that's where Truffle inserts.
| Profound | Peec.ai | Otterly.ai | Truffle | |
|---|---|---|---|---|
| Prompts (entry) | 50 | 50 | 15 (Lite) | 25 → 100 → 200 |
| Multi-brand | Enterprise, on request | 1 → 5 projects | 1 brand | 2 → 15 brands |
¹ Competitor prices, plans and trial terms as published on their own pricing pages, checked 17 September 2026.
This is the price-tiered canonical 3-way: Profound sells to enterprises through a sales call, Peec is the self-serve challenger, Otterly is the cheap entry. A buyer evaluating AI-visibility tracking maps each to a budget band — $400+ for the top, ~$200 for the middle, ~$30 for the entry — and tries to figure out which tier matches their reality.
The friction with this 3-way: none of the three actually fits the mid-market sweet spot. Profound publishes nothing between a free Trial plan of 10 prompts and an Enterprise quote. Peec's mid-tier activates 3 models of six and charges for an extra one, with Claude on Enterprise. Otterly's $29 Lite caps at 15 prompts on a single workspace, and by the time you scale you are on the $189 Standard tier with Gemini and AI Mode still billed as add-ons.
That's where Truffle slots in: $69 Starter with 6 surfaces (Claude + Gemini + ChatGPT + Perplexity + Google AI Mode + AIO/SERPs) and 2 brand workspaces from day one. No prompt-limit shock when scaling, no add-on math, no enterprise call to unlock the LLMs you actually need.
Profound is the category's enterprise name: Fortune 500 logos, SOC 2 Type II and HIPAA, Prompt Volumes panel data (consumer-AI queries with demographics) and a ChatGPT Shopping module. Built for enterprise procurement rather than self-serve evaluation.
What hurts most buyers: the self-serve path ends at the free Trial plan, which runs 10 prompts once on ChatGPT with no history, export or API. Everything wider is Enterprise, priced on request, and their pricing page names no figure in between. Onboarding runs 1-3 weeks after the call.
Peec is the German self-serve counterweight to Profound. Clean intuitive UI, 20-30 min setup, unlimited user seats on every plan, strong citation analytics, agency features such as multi-brand tracking and a Looker Studio connector. For a team that wants to run today, the most frictionless option of the four.
The catch: the self-serve plans let you pick 3 models from a list of six, an extra model is charged on top, and Claude appears only on Enterprise. No SOC 2 Type II, API and SSO on the higher tiers, no source-outreach tooling. Strong at monitoring, weak at the execution layer.
Otterly is the most accessible entry of the four at $29/month Lite, with daily tracking, unlimited team members and strong citation intelligence (URL ranking, unlinked mentions, hallucination detection). GEO Audits surface actionable content recommendations. Their free trial needs no card, and their own pages give its length as 7 days in one place and 14 in another.
What hurts: Lite caps at 15 prompts on a single workspace. Standard ($189) jumps to 100 prompts and unlimited workspaces. The base plan tracks 4 engines (ChatGPT, Perplexity, AIO, Copilot); Claude, Gemini and Google AI Mode are paid add-ons ($9-149/mo). Per-prompt-per-engine billing escalates fast — true multi-engine coverage typically exceeds $300/mo once add-ons stack. Hours-to-days refresh lag reported by users.
What we do differently: $69 Starter with 6 AI surfaces standard (Claude Haiku + Gemini + ChatGPT + Perplexity + Google AI Mode + AIO/SERPs Top-10), 2 brand workspaces, 25 prompts. No prompt-limit shock when scaling — Standard ($189) bumps to 5 brands + 100 prompts + Source Outreach, Pro/Agency ($399) covers 15 brands with unlimited seats and API. Same 6 surfaces from the cheapest tier, no add-on stacking, no per-engine paywall.
Honest concession: smaller than Profound, newer than Peec/Otterly, no SOC 2 Type II yet. If your procurement requires SOC 2 today, Profound is the right answer. If your category mostly lives in ChatGPT and you need a $29 entry, Otterly fits better. For everyone else wanting mid-market value at a fair flat price — that's what we built.
| Feature | Profound | Peec.ai | Otterly.ai | Truffle |
|---|---|---|---|---|
| AI surfaces (entry tier) | 1 (ChatGPT only) | 3 of 6 models | 4 base (no Claude) | 6 (incl. Claude Haiku) |
| Prompts (entry) | 50 | 50 | 15 (Lite) | 25 → 100 → 200 |
| Source Outreach | Not published | Not published | Not published | ✓ from Standard |
| Strategy Recommendations | Reporting-first | Citation + sentiment | GEO Audits | Prompt-level recs every plan |
| Refresh cadence | Tier-dependent | Daily | Daily, but hours-days lag | Daily every paid tier, AI Mode weekly |
| SOC 2 Type II | ✓ | Not published | Not published | — (not yet) |
Yes, we make Truffle. Treat this as honest market analysis from a player. Here's what we'd actually pick in four specific scenarios — including the cases where we'd send a buyer elsewhere.
Checked on their own pages on 17 September 2026: Otterly has a free trial without a card, given as 7 days in one place on their site and 14 in another. Profound has a free Trial plan with 10 prompts run once on ChatGPT. Peec advertises a free trial without publishing its terms. Truffle has no trial right now, and the free part is the visibility check, which runs on any domain without an account.
Truffle Standard at $189: 5 brands, 100 prompts, 6 surfaces, Source Outreach and Strategy Recommendations. Otterly Standard at $189: unlimited workspaces, 100 prompts, 4 engines (no Claude). Peec Pro at €205 before add-ons: 2 projects, 3 models of six. Profound publishes no tier at this level.
No. Otterly's base engines are ChatGPT, Perplexity, AIO and Copilot; Claude, Gemini and Google AI Mode are available only as paid add-ons ($9-149/mo). If Claude visibility matters, Truffle includes it at $189 while Otterly bills it on top.
Lite ($29) is capped at 15 prompts on a single workspace. Standard ($189) is 100 prompts with unlimited workspaces. Premium ($489) is 400 prompts. Pricing scales per-prompt-per-engine, so true multi-engine coverage typically exceeds $300/mo once Gemini + AI Mode add-ons stack.
Truffle is between Otterly ($29) and Peec (€85) on price ($69), but ships the breadth Profound and Peec gate behind tier-upgrades or add-ons — 6 surfaces standard from the entry tier including Claude/Gemini. Trade-off: no SOC 2 Type II yet, smaller install base than Profound, no Prompt Volumes panel data.
Truffle ($399 Pro/Agency = 15 brands + unlimited seats + API). Peec runs agencies from Pro (€205) upwards and caps projects at 5 on Advanced (€425). Otterly Standard ($189) already includes unlimited workspaces, with Premium ($489) above it. Profound routes agencies through Enterprise, priced on request.
The fastest way to start is the free visibility check on your own domain: no account, no sales call. Otterly and Peec both advertise a trial if you want to click through a full dashboard first. If Profound is the right answer, we'll happily point you to their sales team.
