Three tiers, three different bets: Profound at the top, Peec in the EU middle, Otterly at the cheap entry. None of them ships flat pricing with multi-brand workspaces from $69 — that's where Truffle inserts.
| Profound | Peec.ai | Otterly.ai | Truffle | |
|---|---|---|---|---|
| Starting price | $99/mo (sales-led) | €85-95/mo Starter | $29/mo Lite (15 prompts) | $69/mo Starter (flat) |
| Free trial | None — sales call required | 7-day, no card | 14-day free trial | 7-day, full features, no card |
| AI surfaces | 1 → 10+ (Enterprise) | 3 of 6 + add-ons | 4 base + add-ons | 6 standard on every tier |
| Prompts (entry) | 50 | 50 | 15 (Lite) | 25 → 100 → 200 |
| Multi-brand | +$399/mo each | 1 → 5 projects | 1 brand | 2 → 15 brands |
| EU hosted | US | EU | US | EU (Frankfurt) |
¹ Pricing per Profound, Peec.ai, Otterly.ai and Truffle public pricing pages, June 2026.
This is the price-tiered canonical 3-way: Profound is the enterprise leader, Peec is the EU self-serve challenger, Otterly is the cheap entry. A buyer evaluating AI-visibility tracking maps each to a budget band — $400+ for the top, ~$200 for the middle, ~$30 for the entry — and tries to figure out which tier matches their reality.
The friction with this 3-way: none of the three actually fits the mid-market sweet spot. Profound's $399 Growth tier still only tracks 3 platforms. Peec's mid-tier requires per-model add-ons (€30-140 each) to get usable LLM coverage. Otterly's $29 Lite caps at 15 prompts on a single brand — by the time you scale to real volume, you're paying $189-989 anyway, on a single brand.
That's where Truffle slots in: $69 Starter with 6 surfaces (Claude + Gemini + ChatGPT + Perplexity + Google AI Mode + AIO/SERPs) and 2 brand workspaces from day one. No prompt-limit shock when scaling, no add-on math, no enterprise call to unlock the LLMs you actually need.
Profound is the funded category leader — Fortune 500 logos, SOC 2 Type II + HIPAA, Prompt Volumes panel data (real consumer-AI queries + demographics), ChatGPT Shopping module. Built for enterprise procurement, not self-serve evaluation.
What hurts most buyers: no trial, no self-serve signup, 1-3 weeks onboarding. Pricing is steep — $99 Starter is ChatGPT-only with 50 prompts, $399 Growth tracks 3 platforms, real coverage lives on Enterprise at $2,000-$5,000+/mo. Extra agency workspaces are $399/mo each. If you're not pre-budgeted, the ladder pulls you up fast.
Peec is the EU-hosted self-serve counterweight to Profound. Clean intuitive UI, 20-30 min setup, unlimited user seats on every plan, strong citation analytics, dedicated agency features (pitch workspaces, Looker Studio connector). For an EU team that wants to run today, the most frictionless option in the category.
The catch: base plans cover 3 of 6 supported LLMs — Claude, Gemini, Copilot are paid add-ons at €30-140/mo each. Effective cost of full coverage climbs from €205 Pro to €265-345. No SOC 2 Type II, API + SSO gated to Enterprise, no source-outreach tooling. Strong at monitoring, weak at execution-layer.
Otterly is the most accessible entry in the category at $29/month Lite — daily tracking, unlimited team members, strong citation intelligence (URL ranking, unlinked mentions, hallucination detection). GEO Audits surface actionable content recommendations. 14-day free trial without a credit card.
What hurts: Lite caps at 15 prompts, single brand. Standard ($189) jumps to 100 prompts but still single brand. The base plan tracks 4 engines (ChatGPT, Perplexity, AIO, Copilot); Gemini and Google AI Mode are paid add-ons ($9-149/mo) and Claude isn't on any tier. Per-prompt-per-engine billing escalates fast — true multi-engine coverage typically exceeds $300/mo once add-ons stack. Hours-to-days refresh lag reported by users.
What we do differently: $69 Starter with 6 AI surfaces standard (Claude Haiku + Gemini + ChatGPT + Perplexity + Google AI Mode + AIO/SERPs Top-10), 2 brand workspaces, 25 prompts. No prompt-limit shock when scaling — Standard ($189) bumps to 5 brands + 100 prompts + Source Outreach, Pro/Agency ($399) covers 15 brands with unlimited seats and API. Same 6 surfaces from the cheapest tier, no add-on stacking, no per-engine paywall.
Honest concession: smaller than Profound, newer than Peec/Otterly, no SOC 2 Type II yet. If your procurement requires SOC 2 today, Profound is the right answer. If your category mostly lives in ChatGPT and you need a $29 entry, Otterly fits better. For everyone else wanting mid-market value at a fair flat price — that's what we built.
| Feature | Profound | Peec.ai | Otterly.ai | Truffle |
|---|---|---|---|---|
| AI surfaces (entry tier) | 1 (ChatGPT only) | 3 of 6 base | 4 base (no Claude) | 6 (incl. Claude Haiku) |
| Claude (Anthropic) | Enterprise only | Add-on (€30-140) | Not available on any tier | Claude Haiku from $69 |
| Gemini (Google) | Enterprise | Add-on | Add-on ($9-149) | Included from $69 |
| Prompts (entry) | 50 | 50 | 15 (Lite) | 25 → 100 → 200 |
| Brands per plan | 1 (+$399 each) | 1 → 5 projects | 1 | 2 → 15 |
| Free trial | None | 7 days, no card | 14-day free trial | 7 days, full features, no card |
| API access | Enterprise | Advanced (€425) | Standard ($189) + Premium | Standard ($189) + Pro/Agency |
| Source Outreach | — | — | — | ✓ from Standard |
| Strategy Recommendations | Reporting-first | Citation + sentiment | GEO Audits | Prompt-level recs every plan |
| Refresh cadence | Tier-dependent | Daily | Daily, but hours-days lag | Daily every paid tier |
| EU hosted | — (US, SOC 2 II) | ✓ | — (US) | ✓ (Hetzner Frankfurt) |
| SOC 2 Type II | ✓ | — | — | — (not yet) |
Three distinct pricing philosophies: Profound is sales-led (you don't know the bill until the call), Peec is base + opaque add-on math, Otterly is cheap-entry-with-prompt-ceiling. Truffle is flat — same number every month at the tier you picked, no surprises.
| Tier | Profound | Peec.ai | Otterly.ai | Truffle |
|---|---|---|---|---|
| Entry / self-serve | $99/mo Starter (ChatGPT only) | €85-95/mo Starter (3 of 6 LLMs) | $29/mo Lite (15 prompts, 1 brand) | $69/mo Starter (2 brands, 6 surfaces) |
| Working tier | $399/mo Growth (3 platforms) | €205/mo Pro + add-ons → €265-345 | $189/mo Standard (1 brand, 100 prompts) | $189/mo Standard (5 brands, Source Outreach) |
| Agency / scale | Enterprise $2k-$5k+/mo | €425/mo Advanced (5 projects) | $489 Premium / $989 Pro (1,000 prompts) | $399/mo Pro/Agency (15 brands, unlimited seats) |
| Free trial | None | 7 days, no card | 14 days, no card | 7 days, full feature set |
The real value question: at $189 Standard, Truffle gives you 5 brands + 6 surfaces + Source Outreach. Otterly Standard at the same $189 is single-brand + 4 engines (no Claude). Peec Pro at €205 is 2 projects + 3 LLMs before add-ons stack. Profound at $399 is still only 3 platforms with no trial.
¹ Pricing per Profound, Peec.ai, Otterly.ai and Truffle public pricing pages, June 2026.
| Use case | Winner |
|---|---|
| Fortune 500 / regulated industry | Profound |
| EU brand, single brand | Peec.ai |
| Solo operator, $29 budget cap | Otterly.ai |
| Mid-market wanting all 3 top LLMs | Truffle |
| Multi-brand agency portfolio | Truffle |
| Procurement needs SOC 2 today | Profound |
Yes, we make Truffle. Treat this as honest market analysis from a player. Here's what we'd actually pick in four specific scenarios — including the cases where we'd send a buyer elsewhere.
— Olesya Franiel, CEO, ZDS International · SEO & GEO Agency · Barcelona & Dortmund
Otterly: 14 days, no card. Truffle: 7 days, no card, full feature set including 6 surfaces + multi-brand + Source Outreach. Peec: 7 days on Starter + Pro brands, no card. Profound: no trial — every evaluation is a sales call with 1-3 weeks before usable data.
Truffle Standard at $189: 5 brands, 100 prompts, 6 surfaces, Source Outreach + Strategy Recommendations. Otterly Standard at $189: single brand, 100 prompts, 4 engines (no Claude). Peec Pro at €205 (~$220) before add-ons: 2 projects, 3 of 6 LLMs. Profound at $399: 3 platforms, no Source Outreach.
No. Otterly's tracked engines on any tier are ChatGPT, Perplexity, AIO and Copilot — Claude isn't available. Gemini and Google AI Mode are paid add-ons ($9-149/mo). If Claude visibility matters in your category, Otterly isn't the right fit.
Lite ($29) is capped at 15 prompts on a single brand. Standard ($189) is 100 prompts single brand. Premium ($489) is 400 prompts. Pro ($989) is 1,000 prompts. Pricing scales per-prompt-per-engine, so true multi-engine coverage typically exceeds $300/mo once Gemini + AI Mode add-ons stack.
Truffle is between Otterly ($29) and Peec (€85) on price ($69), but ships the breadth Profound and Peec gate behind tier-upgrades or add-ons — 6 surfaces standard from the entry tier including Claude/Gemini. Trade-off: no SOC 2 Type II yet, smaller install base than Profound, no Prompt Volumes panel data.
Truffle ($399 Pro/Agency = 15 brands + unlimited seats + API). Peec.ai agency tier (€205+ Essential) is well-designed. Otterly is single-brand until Pro at $989. Profound supports agencies with workspaces at +$399/mo each — that's $1,200 extra for 3 client workspaces.
The fastest way to know which fits is to run the trial with no prompt-cap. Truffle: 7 days, no card, 25 prompts on 2 brands across 6 surfaces. Otterly's 14-day trial works if 15 prompts is enough; Peec's 7-day is single-LLM. If Profound is the right answer, we'll happily point you to their sales team.
Newcomer AI-Visibility Tracker — known from
