Profound positions itself at the enterprise end, with sales-led onboarding and Fortune 500 logos. Peec.ai is the EU challenger with a clean self-serve dashboard. Neither covers the middle. Here's how they stack up — and where Truffle slots in as the third lane for teams that don't fit either extreme.
| Profound | Peec.ai | Truffle | |
|---|---|---|---|
| Starting price | Not published (sales-led) | €85/mo (~$92) Starter | $69/mo Starter |
| Free entry | Trial plan: 10 prompts once | Trial, terms not published | Visibility check, no account |
| AI surfaces | 1 (Trial) → up to 9 (Enterprise) | 3 of 6 models; more cost extra | 6 standard on every tier |
| Data location | Not on their pricing page | Not on their pricing page | Germany (Hetzner) |
| Multi-brand | Enterprise, on request | 1 project (Starter) → 5 (Adv) | 2 → 15 brands flat |
| Best for | Fortune 500, regulated industries | Agencies wanting a clean UI | Mid-market + agencies, broad coverage |
¹ Competitor prices, plans and trial terms as published on their own pricing pages, checked 17 September 2026. Verify on each vendor before purchasing.
The AI-visibility tracker market split into two camps in 2025–26: enterprise platforms that quote on request, and self-serve SaaS that publishes a price but caps coverage breadth at the entry tier. Profound and Peec are the headline names for each camp, so when a marketer evaluates AI-visibility tools, this is the comparison they run first.
What most pages miss: there's a third lane neither vendor covers. Mid-market teams and multi-brand agencies need 6-surface coverage from a flat sub-$200 tier, which neither Profound nor Peec offers on a published plan. That's the gap Truffle was built for, and it's why we wrote this comparison ourselves: to be honest about where each tool wins, including the cases where we'd send a buyer to Profound or Peec rather than us.
Profound positions itself as the AI-visibility platform for Fortune 500 brands and regulated industries. What it gets right: the Prompt Volumes panel — real consumer-AI query data with demographic cuts — has no equivalent on the market today. SOC 2 Type II + HIPAA compliance clears procurement at enterprise scale. The ChatGPT Shopping / conversational commerce module is a genuine first-mover capability for consumer brands.
What hurts most buyers: the self-serve path stops at the free Trial plan, which runs 10 prompts once on ChatGPT with no history, export or API. Everything beyond it is Enterprise, priced on request, so the real number arrives in a sales call after 1–3 weeks of onboarding. Their pricing page names no figure in between, which makes budgeting before the call guesswork.
Peec is the German-engineered counterweight: clean intuitive UI, ~20–30 minute setup, and a free trial whose terms they don't publish. What it gets right: unlimited user seats on every plan (unusual at this price point), strong citation + source analysis at domain and URL level, dedicated agency features (pitch workspaces, multi-brand tracking, Looker Studio connector). For an EU marketing team that wants something running today, Peec is the most frictionless option.
What hurts: Peec is upfront that base plans include only 3 of their 7 supported LLMs. A 4th engine costs +$85/month, and Claude is reserved for Enterprise, so an EU team that wants Anthropic coverage on a self-serve tier can't buy it at all. No SOC 2 Type II (Peec admits this on their FAQ), API + SSO gated to Enterprise. No execution layer — strong at monitoring, weak at telling you what to do about a visibility gap.
What we do differently: Truffle ships 6 AI surfaces (ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Mode, AIO + SERPs Top-10) standard on every paid tier from $69 — no per-engine paywall, no +$85 fee for a fourth engine, no Enterprise call to unlock Claude. Pricing is flat ($69 / $189 / $399), multi-brand workspaces start at the entry tier (2 brands at $69, 15 at $399 Pro/Agency), unlimited seats at the agency tier. The Source Outreach tool surfaces which publishers and domains LLMs cite in your category with health signals — closing the loop from "what's missing" to "what to ship next".
Honest concession: we're newer than Profound and smaller than Peec, with a shorter customer-logo wall. We're not SOC 2 Type II certified yet, so if procurement at your company requires SOC 2 today, Profound is the right answer. We don't ship Prompt Volumes panel data the way Profound does, and if your stakeholders need consumer-AI query data with demographics, that's also Profound. For everyone else, meaning mid-market brands, multi-brand agencies and teams who want broad coverage at fair flat prices, we built Truffle exactly for that buyer.
| Feature | Profound | Peec.ai | Truffle |
|---|---|---|---|
| AI surfaces tracked (standard) | 1 (Trial) → up to 9 (Enterprise) | 3 of 6 models + paid add-ons | 6 (ChatGPT · Claude · Gemini · Perplexity · Google AI Mode · AIO + SERPs Top-10) |
| Claude (Anthropic) | Enterprise only | Enterprise only | Claude Haiku from $69 |
| Google AI Mode | Enterprise | One of the six you pick | Included from $69 |
| Prompts (entry tier) | 10, run once (Trial) | 50 | 25 → 100 (Standard) → 200 (Pro/Agency) |
| Brands / workspaces | Enterprise, on request | 1 → 5 | 2 → 15 |
| Unlimited team seats | Tier-dependent | Unlimited on every plan | Pro/Agency unlimited |
| Data location on pricing page | Not stated | Not stated | ✓ Germany (Hetzner) |
| Free entry | Trial: 10 prompts once | Trial, terms not published | Visibility check, no account |
| API access | Enterprise | Advanced (€425) / Enterprise | Standard ($189) + Pro/Agency |
| Source Outreach (Digital PR) | Not published | Not published | ✓ from Standard ($189) |
| Strategy Recommendations | Reporting-first | Citation + sentiment | Prompt-level action recs every plan |
| SOC 2 Type II | ✓ | — (not yet) | — (not yet) |
All three vendors offer multiple tiers. Below is the apples-to-apples mapping. Note Peec's model math: you pick 3 of six, an extra one is charged on top, and Claude comes with Enterprise.
| Tier | Profound | Peec.ai | Truffle |
|---|---|---|---|
| Entry / self-serve | Trial, free — ChatGPT only, 10 prompts run once, no export or API | €85/mo Starter (~$92) — 50 prompts, 3 models of six, 1 project. An additional model is charged on top; Claude appears only on Enterprise. | $69/mo Starter — 2 brands, 25 prompts, 6 surfaces (Claude included) |
| Real working tier | Sales call — nothing is published between the free Trial and Enterprise | €205/mo Pro (~$245) — 150 prompts, 2 projects, 3 models base (add-ons stack) | $189/mo Standard — 5 brands, 100 prompts, 6 surfaces, Source Outreach + Strategy Recs |
| Agency / scale | Enterprise, priced on request — up to 9 answer engines, SSO, SOC 2 | €425/mo Advanced (~$460) — 350 prompts, 5 projects, API, white-label | $399/mo Pro/Agency — 15 brands, unlimited seats, API |
Effective-cost reality check: Peec Starter at €85 covers 3 models of six, and an extra one is charged on top. Claude comes with Enterprise, so the coverage Truffle ships at $69 is not buyable on Peec's published self-serve tiers. Truffle Standard ($189) is 5 brands, all 6 surfaces, plus Source Outreach. Profound's free Trial plan covers ChatGPT alone, and anything wider is an Enterprise quote.
| Use case | Winner |
|---|---|
| Fortune 500 / regulated industry | Profound |
| Clean UI, single brand | Peec.ai |
| Mid-market wanting all 3 top LLMs | Truffle |
| Multi-brand agency portfolio | Truffle |
| Digital PR / source outreach focus | Truffle |
| Procurement needs SOC 2 today | Profound |
Yes, we make Truffle. So treat this comparison as honest market analysis from a player in the market, not a neutral G2 review. Here's what we'd actually pick in three specific scenarios — including cases where we'd send a buyer to a competitor:
Yes, if your stakeholders specifically need Profound's Prompt Volumes panel data (real consumer-AI query data with demographic cuts), SOC 2 Type II for procurement, or the ChatGPT Shopping module. Their pricing page names no figure between the free Trial plan and Enterprise, so the comparison happens after the sales call. For most mid-market and agency buyers, the published alternatives are easier to judge: Truffle Standard at $189 for 6 surfaces with Source Outreach, or Peec Pro at €205 for 3 models in a single project.
Yes. On their pricing page the Starter, Pro and Advanced plans each say "choose 3 models" from a list of six: ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Perplexity and Gemini. An additional model is charged on top, priced per plan. Claude appears only on Enterprise, which opens all models and lists up to 13.
Checked on their own pages on 17 September 2026: Profound has a free Trial plan with 10 prompts run once on ChatGPT, without history, export or API. Peec advertises a free trial without publishing its length or card terms. Truffle has no trial right now, and the free part is the visibility check, which runs on any domain without an account.
For multi-brand portfolios, Truffle's Pro/Agency ($399/mo) covers 15 brands with unlimited seats and API. Peec runs agencies from Pro (€205) upwards and caps projects at 5 on Advanced (€425). Profound routes agencies through Enterprise, priced on request.
Truffle runs on Hetzner in Germany with daily encrypted backups, and says so here. Peec is a German company and names Google servers plus standard contractual clauses in its own privacy policy, without a hosting location on the pricing page. Profound publishes no location either and holds SOC 2 Type II, which procurement often accepts as a compensating control. Ask each vendor for the data-processing terms before you sign.
Honest answer: Truffle is a smaller, more recently launched vendor — we don't have the install base Profound's marketing team tracks. We make up for it on coverage breadth (6 standard surfaces against one on their free Trial plan), pricing transparency (flat published tiers against a quote), and execution layer (Source Outreach + Strategy Recommendations vs reporting-first). For Fortune 500 procurement we're not the answer today; for mid-market teams and agencies, we usually are.
The fastest way to know if Truffle fits is the free visibility check: your domain, no account, no sales call. If Profound or Peec is the better fit after that, we'll happily point you there.
