Profound is the US enterprise leader with sales-led onboarding and Fortune 500 logos. Peec.ai is the EU challenger with a clean self-serve dashboard. Neither covers the middle. Here's how they stack up — and where Truffle slots in as the third lane for teams that don't fit either extreme.
| Profound | Peec.ai | Truffle | |
|---|---|---|---|
| Starting price | $99/mo Starter (sales-led) | €85/mo (~$92) Starter | $69/mo Starter |
| Free trial | None — sales call required | 7-day, no card | 7-day full-feature, no card |
| AI surfaces | 1 (Starter) → 3 (Growth) → 10+ (Enterprise) | 3 of 6 in base; add-ons €30-140/mo each | 6 standard on every tier |
| EU-hosted | US (SOC 2 Type II) | EU | EU (Frankfurt) |
| Multi-brand | Workspaces +$399/mo each | 1 project (Starter) → 5 (Adv) | 2 → 15 brands flat |
| Best for | Fortune 500, regulated industries | EU agencies wanting clean UI | Mid-market + agencies, broad coverage |
¹ Pricing and feature data per Profound, Peec.ai and Truffle public pricing pages, June 2026. Verify on each vendor before purchasing.
The AI-visibility tracker market split into two camps in 2025–26: enterprise sales-gated platforms ($399+ for meaningful coverage, $2k+ for real depth) and self-serve EU SaaS that's affordable but caps coverage breadth at the entry tier. Profound and Peec are the headline names for each camp — so when a marketer evaluates AI-visibility tools, this is the comparison they run first.
What most pages miss: there's a third lane neither vendor covers. Mid-market teams and multi-brand agencies need 6-surface coverage from a flat sub-$200 tier with a real free trial — none of which Profound or Peec offer cleanly. That's the gap Truffle was built for, and it's why we wrote this comparison ourselves: to be honest about where each tool wins, including the cases where we'd send a buyer to Profound or Peec rather than us.
Profound positions itself as the AI-visibility platform for Fortune 500 brands and regulated industries. What it gets right: the Prompt Volumes panel — real consumer-AI query data with demographic cuts — has no equivalent on the market today. SOC 2 Type II + HIPAA compliance clears procurement at enterprise scale. The ChatGPT Shopping / conversational commerce module is a genuine first-mover capability for consumer brands.
What hurts most buyers: there's no self-serve signup and no free trial — every evaluation begins with a sales call and 1–3 weeks of onboarding before you see usable data. The pricing ladder is brutal for mid-market: $99 Starter is ChatGPT-only with 50 prompts, $399 Growth gets you 3 platforms, then Enterprise sits at $2,000–$5,000+/month with the Claude / Gemini / Grok models most teams actually need. Extra agency workspaces are $399/mo each. If you're not pre-budgeted at enterprise scale, Profound's gravity pulls you up the ladder fast.
Peec is the German-engineered counterweight: EU-hosted, clean intuitive UI, ~20–30 minute setup, 7-day free trial without a credit card. What it gets right: unlimited user seats on every plan (unusual at this price point), strong citation + source analysis at domain and URL level, dedicated agency features (pitch workspaces, multi-brand tracking, Looker Studio connector). For an EU marketing team that wants something running today, Peec is the most frictionless option.
What hurts: Peec is upfront that base plans include only 3 of their 6 supported LLMs — Claude, Gemini, Copilot etc. are paid add-ons at €30–€140/month each. The effective monthly cost of full coverage on Peec Pro climbs from €205 to €265–€345 once you add 2–3 models. No SOC 2 Type II (Peec admits this on their FAQ), API + SSO gated to Enterprise. No execution layer — strong at monitoring, weak at telling you what to do about a visibility gap.
What we do differently: Truffle ships 6 AI surfaces (ChatGPT, Claude Haiku, Gemini, Perplexity, Google AI Mode, AIO + SERPs Top-10) standard on every paid tier from $69 — no per-engine paywall, no €140/mo Claude add-on, no Enterprise call to unlock Gemini. Pricing is flat ($69 / $189 / $399), multi-brand workspaces start at the entry tier (2 brands at $69, 15 at $399 Pro/Agency), unlimited seats at the agency tier. The Source Outreach tool surfaces which publishers and domains LLMs cite in your category with health signals — closing the loop from "what's missing" to "what to ship next".
Honest concession: we're newer than Profound and smaller than Peec, with a shorter customer-logo wall. We're not SOC 2 Type II certified yet — if procurement at your company requires SOC 2 today, Profound is the right answer. We don't ship Prompt Volumes panel data the way Profound does — if your stakeholders need real consumer-AI query data with demographics, that's also Profound. For everyone else — mid-market brands, multi-brand agencies, teams who want broad coverage at fair flat prices with a real trial — we built Truffle exactly for that buyer.
| Feature | Profound | Peec.ai | Truffle |
|---|---|---|---|
| AI surfaces tracked (standard) | 1 → 3 → 10+ (Enterprise) | 3 of 6 in base + paid add-ons | 6 (ChatGPT · Claude · Gemini · Perplexity · Google AI Mode · AIO + SERPs Top-10) |
| Claude (Anthropic) | Enterprise only | Add-on (€30-140/mo) | Claude Haiku from $69 |
| Google AI Mode | Enterprise | Add-on | Included from $69 |
| Prompts (entry tier) | 50 | 50 | 25 → 100 (Standard) → 200 (Pro/Agency) |
| Brands / workspaces | 1 (extra +$399/mo each) | 1 → 5 | 2 → 15 |
| Unlimited team seats | Tier-dependent | Unlimited on every plan | Pro/Agency unlimited |
| EU hosting / GDPR-ready | — (US, SOC 2 Type II) | ✓ | ✓ (Hetzner Frankfurt) |
| Free trial | None | 7 days, no card | 7 days, full feature set, no card |
| API access | Enterprise | Advanced (€425) / Enterprise | Standard ($189) + Pro/Agency |
| Source Outreach (Digital PR) | — | — | ✓ from Standard ($189) |
| Strategy Recommendations | Reporting-first | Citation + sentiment | Prompt-level action recs every plan |
| SOC 2 Type II | ✓ | — (not yet) | — (not yet) |
All three vendors offer multiple tiers. Below is the apples-to-apples mapping. Note Peec's add-on math: base + Claude (€30–60) + Gemini (€30–60) + AI Mode (€60–140) compounds fast.
| Tier | Profound | Peec.ai | Truffle |
|---|---|---|---|
| Entry / self-serve | $99/mo Starter — ChatGPT only, 50 prompts, 1 workspace | €85/mo Starter (~$92) — 50 prompts, 3 LLMs, 1 project. Add Claude/Gemini? +€30-140/mo each. | $69/mo Starter — 2 brands, 25 prompts, 6 surfaces (Claude included) |
| Real working tier | $399/mo Growth — 3 platforms (ChatGPT + Perplexity + AIO), 100 prompts, 3 seats | €205/mo Pro (~$220) — 150 prompts, 2 projects, 3 LLMs base (add-ons stack) | $189/mo Standard — 5 brands, 100 prompts, 6 surfaces, Source Outreach + Strategy Recs |
| Agency / scale | Enterprise $2,000–$5,000+/mo — all 10+ surfaces, custom | €425/mo Advanced (~$460) — 350 prompts, 5 projects, API, white-label | $399/mo Pro/Agency — 15 brands, unlimited seats, API |
Effective-cost reality check: Peec Starter at €85 covers 3 of 6 LLMs. Adding Claude (€60) + Gemini (€60) lifts it to €205 to match the LLM coverage Truffle ships at $69. The same Peec Pro tier (€205, 2 projects) lands at €265-345 once add-ons are stacked, while Truffle Standard ($189) is 5 brands, all 6 surfaces, plus Source Outreach. Profound's $99 Starter is ChatGPT-only; equivalent coverage to Truffle Standard requires Enterprise ($2k+).
| Use case | Winner |
|---|---|
| Fortune 500 / regulated industry | Profound |
| EU brand, clean UI, single brand | Peec.ai |
| Mid-market wanting all 3 top LLMs | Truffle |
| Multi-brand agency portfolio | Truffle |
| Digital PR / source outreach focus | Truffle |
| Procurement needs SOC 2 today | Profound |
Yes, we make Truffle. So treat this comparison as honest market analysis from a player in the market, not a neutral G2 review. Here's what we'd actually pick in three specific scenarios — including cases where we'd send a buyer to a competitor:
— Olesya Franiel, CEO, ZDS International · SEO & GEO Agency · Barcelona & Dortmund
Yes, if your stakeholders specifically need Profound's Prompt Volumes panel data (real consumer-AI query data with demographic cuts), SOC 2 Type II for procurement, or the ChatGPT Shopping module. For most mid-market and agency buyers, Profound's Growth tier ($399 for 3 platforms) is harder to justify than Truffle Standard ($189 for 6 surfaces with Source Outreach) or Peec Pro (€205 for 3 LLMs in a single project).
Yes. Peec.ai base plans (Starter, Pro, Advanced) include 3 of the 6 LLMs they support — additional models are paid add-ons at roughly €30–€140/month each. If you need Claude, Gemini and Perplexity tracked together, the effective monthly cost of Peec Pro climbs from €205 to €265–€345 depending on which add-ons you stack.
Truffle: 7 days, full feature set (all 6 surfaces, multi-brand, Source Outreach), no credit card. Peec: 7-day trial on Starter and Pro, no card. Profound: no free trial — every evaluation begins with a sales call and typically 1–3 weeks to usable data.
For multi-brand portfolios, Truffle's Pro/Agency ($399/mo) covers 15 brands with unlimited seats and API. Peec's agency tier (€205+ Essential) is well-designed but caps lower on brand count. Profound supports agencies but extra client workspaces cost +$399/mo each, which adds up fast.
Both are EU-hosted (Truffle: Hetzner Frankfurt; Peec: EU). For GDPR-strict buyers, either works. Truffle adds daily encrypted backups in-region; Peec has the longer track record. Profound is US-hosted but SOC 2 Type II certified — better for US-procurement teams that prioritise compliance over residency.
Honest answer: Truffle is a smaller, more recently launched vendor — we don't have the install base Profound's marketing team tracks. We make up for it on coverage breadth (6 standard surfaces vs Profound's 1–3 on the affordable tiers), pricing transparency (flat tiers vs sales-led custom), and execution layer (Source Outreach + Strategy Recommendations vs reporting-first). For Fortune 500 procurement we're not the answer today; for mid-market teams and agencies, we usually are.
The fastest way to know if Truffle fits is to run our 7-day trial — full feature set, no credit card, no sales call. If Profound or Peec is the better fit after, we'll happily point you there.
Newcomer AI-Visibility Tracker — known from
