Questions, answered.
What you want to know before you start.
Tracking & data
Which AI models do you track?
Six surfaces standard on every paid tier: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews + SERPs Top-10. As add-ons (per-prompt pricing): Grok, Deepseek, Llama.
How often are we tracked?
Daily refresh by default on every paid tier (Starter, Standard, Pro/Agency, Custom). Google AI Mode is refreshed once a week. You can also kick off an on-demand run anytime, counted against your quota.
Where do the prompts come from?
During onboarding we generate 20 industry-specific seed prompts based on your buyer personas. You can edit them, add your own, or import from CSV. Standard tier and above also uses AI generation: from your brand + persona profile we suggest the questions your audience actually asks AI assistants.
How is the Visibility Index calculated?
For each LLM we measure two things: how often your brand is named inside the answer text (mention rate) and how often your domain is cited as a source (link rate). Mentions count more than links, because the brand in the answer is what buyers actually act on. The per-model scores then get rolled up into one combined index on a 0 to 100 scale, with each LLM contributing proportionally to its real-world usage share. Public adoption data from Similarweb, Statista and the a16z AI consumer report put ChatGPT clearly ahead of Gemini, Claude, Perplexity and Grok in 2026, so it carries the heaviest weight in the combined number. We retune that distribution at least twice a year as the market shifts. Pure-informational prompts (e.g. "what is X?") are excluded, because they don't drive purchase decisions.
Plans & pricing
Can I see Truffle before I pay?
Yes. Book a 30-minute demo with the Truffle team. There is no free plan.
What happens if I exceed my quota?
Creating another prompt / brand is blocked with an upgrade hint. Existing tracking runs keep going, you don't get auto-charged. Top up via the Volume Pack add-on (+50 prompts/mo, €110) or Brand Slots (+5 brands/mo, €19) directly from your dashboard.
Cancellation terms?
Monthly cancellable to end of period, directly in the Stripe Customer Portal, no need to email us. No minimum term, no setup fee. Annual plan (2 months off): cancellable to end of year.
Who's behind Truffle?
Truffle is operated by PlayaMedia SL, a Barcelona-based SEO + AI agency. Truffle is the SaaS version of our in-house AI-Visibility tracker. Full imprint at /legal/impressum.
Security & compliance
Where is my data hosted?
Hetzner Cloud servers in Germany. Daily encrypted backup on a separate storagebox in the same region. No US transfers except the LLM calls themselves (OpenAI / Anthropic / Google), and only what you submit as a prompt.
GDPR compliant?
Yes. DPA on request. Cookie banner, right-to-data-copy and account deletion are part of the standard. Pro plan from Q3 2026 with auto-sign DPA flow.
What data do you share with LLM providers?
Only the prompts you want to track. No customer identifiers, no tracking cookies. We send "what's the best X for Y?", nothing more. OpenAI / Anthropic / Google have no way to know whose tracker this is.
Integration
Do you have an API?
Not as self-service yet: API keys for customers are in preparation. If you need the data in another tool today, write to hello@runtruffle.com and we look at your case.
Looker Studio?
Yes, on request: there is a Looker Studio connector for live data, and we set up access with you. A BigQuery sync is not available.
White-label for agencies?
Not today. Reports and dashboards carry Truffle branding; custom domains and logos are not available. Multi-user teams are included.