Guide AI search
AI search
strategy.
Strategic playbook for marketing leaders: where the search funnel is moving, what to budget for AI visibility, how to brief your CMO.
The strategic question
AI search is a budget category, not a tactic. This guide is the briefing deck for the next board meeting on AI visibility spend.
- Funnel maths — what share of buyer questions now resolve in an AI answer before Google.
- Budget framing — moving 10 % of classic SEO budget to AI visibility and what you should expect to see.
- Org structure — who owns AI visibility, how it integrates with SEO + content + PR.
- Measurement — the small set of metrics that survive the next board cycle.
