Glossar GEO + AI SEO,
GEO + AI SEO,
von A bis Z.
Jeder Begriff, der in der Answer-Engine-Optimierung zählt — verständlich definiert. Verlinkt auf tiefergehende Guides, wo das Konzept einen verdient.
So nutzt du es
Jeder Eintrag definiert den Begriff, zeigt, wie er funktioniert, und verweist auf die passende Truffle-Kennzahl, wo es eine gibt. Verwandte Begriffe sind untereinander verlinkt.
Die Einträge sind derzeit auf Englisch verfügbar.
Grundlagen der KI-Suche
AI Mode AI Mode is a Google Search experience that a user opens to ask a question, get an AI-generated answer with links to su… AI Overview An AI Overview is the AI-generated answer Google shows above its classic search results, with links to the pages it dr… Answer Engine An Answer Engine is a search system built to answer a question directly with a generated response, rather than returni… Zero-Click Search A Zero-Click Search is a search that fully satisfies the user's need on the results page itself, through a direct answ…
KI-Architektur
Context window The context window is everything a language model can look at while producing one answer, including the answer it is p… Grounding Grounding is the practice of anchoring an AI-generated answer to retrieved, verifiable external sources at the moment… Knowledge Cutoff A Knowledge Cutoff is the date after which an AI model's training data stops, so the model has no built-in awareness o… Knowledge Graph The Knowledge Graph is Google's model of real-world entities and the relationships between them, used to distinguish t… Query fan-out Query fan-out is the name Google uses for a technique that AI Overviews and AI Mode may use: a question is split into… Retrieval Augmented Generation (RAG) Retrieval Augmented Generation, or RAG, is a technique where an AI model retrieves relevant passages from an external…
Messung und Kennzahlen
AI Visibility AI Visibility is how consistently a brand shows up in AI-generated answers for the specific buyer contexts that matter… Brand Mention A Brand Mention is any instance where an AI-generated answer names your brand, by company name or product name, regard… Citation Rate Citation Rate is the share of AI-generated answers, across a set of tracked prompts, where your website is cited as a… Hallucination Rate Hallucination Rate, in an AI-visibility context, is how often an AI assistant states false or fabricated information a… Prompt Volume Prompt Volume is the number of distinct, real buyer questions or prompts that exist for a given topic or category, use… Sentiment in AI Answers Sentiment in AI Answers is a reading of whether a brand mention inside an AI-generated answer comes across as positive… Share of Voice in AI Share of Voice in AI is the percentage of AI-generated answers, across assistants such as ChatGPT, Claude, Gemini and… Source Attribution Source Attribution is whether an AI-generated answer correctly credits the page it actually drew its information from,… Visibility Score A Visibility Score is a single composite number, usually 0 to 100, that combines several underlying AI-visibility metr…
Strategie und Optimierung
Generative Engine Optimization (GEO) Generative Engine Optimization is the practice of making content more likely to be used and cited in the answers that… LLM SEO LLM SEO is the practice of trying to make a website more likely to be used and cited in the answers that large languag… Topical authority Topical authority is an SEO industry term for the idea that covering a subject area comprehensively earns a site prefe…
Praxis
Content Chunking Content Chunking is the practice of structuring a page into self-contained sections, each answering one specific quest… E-E-A-T in an AI Context E-E-A-T in an AI Context is the question of whether Google's Experience, Expertise, Authoritativeness and Trustworthin… Entity SEO Entity SEO is the practice of structuring content, markup, and mentions so search engines and AI systems recognize a b… Prompt Engineering for Brands Prompt Engineering for Brands is the practice of writing and testing the exact prompts used to check how a brand appea…
Technischer Zugang
AI opt-out (Google Search) An AI opt-out for Google Search is the Search Console setting, rolled out to all websites on 31 August 2026, that excl… Bytespider Bytespider is the web crawler operated by ByteDance, the company behind TikTok, identified by the user-agent token Byt… ClaudeBot ClaudeBot is Anthropic's web crawler, identified by the user-agent token ClaudeBot, used to gather web content that ca… data-nosnippet data-nosnippet is an HTML attribute that marks a part of a page as unusable for a search snippet. It works on span, di… Google-Extended Google-Extended is a standalone product token in robots.txt that lets a publisher control whether content Google's cra… GPTBot GPTBot is OpenAI's web crawler used to gather content for training its AI models. It identifies itself with the user-a… IndexNow IndexNow is a protocol that lets a website push a ping to participating search engines the moment a URL is added, upda… llms.txt llms.txt is a proposed Markdown file that gives AI agents a short overview of a site or a section of it, with links to… max-image-preview max-image-preview:[setting] sets the maximum size of an image preview for a page in search results, with three accepte… max-snippet max-snippet:[number] tells Google to use at most that many characters as the text snippet for a page, and limits how m… nosnippet nosnippet is a robots rule that tells Google not to show a text snippet or video preview for a page, and not to use th… OAI-SearchBot OAI-SearchBot is the OpenAI crawler used to surface websites in the search features of ChatGPT. It has its own robots.… Passage Ranking Passage Ranking is when a search or AI system evaluates and ranks individual sections of a page, not just the page as… PerplexityBot PerplexityBot is the crawler Perplexity uses to surface and link websites in its search results. Perplexity says it is… robots.txt for AI Crawlers robots.txt for AI Crawlers means using the standard robots.txt file at a site's root to allow or block specific AI bot… Structured Data for LLMs Structured Data for LLMs is markup, typically JSON-LD following Schema.org vocabulary, added to a page so search engin… X-Robots-Tag X-Robots-Tag is an HTTP response header that carries the same indexing directives as the robots meta tag, such as noin…