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Estrategia GEO,
deletreada.

Generative Engine Optimization es una disciplina propia. Truffle te da el playbook adaptado a tu dominio — no una checklist genérica.

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GEO ≠ SEO clásico

Los answer engines ponderan fuentes, recencia, schema y encaje contextual de forma distinta a los enlaces azules de Google. El módulo de Estrategia GEO de Truffle lee tus análisis y traduce la brecha en próximas acciones concretas.

  • Análisis de brecha de citas — qué fuentes ya confían los motores de IA, y cómo aterrizar ahí.
  • Auditoría de schema + structured-data orientada al ingest de LLMs, no a los rich-results de escritorio.
  • Señales de recencia — cadencia publish + lastmod por tipo de contenido.
  • Estrategia por motor. ChatGPT, Perplexity y Google AI Overview se comportan diferente; obtienes recomendaciones separadas.
AI Intelligence · live tool view

Strategy you can act on, not just dashboards.

Auto-generated, prioritised recommendations with impact estimates and concrete next steps. Filtered by category — Technical, Content, PR, Competitive, Brand, Strategy.

Filter: All (12) Technical (3) Content (4) PR & Backlinks (2) Competitive (1) Brand (1) Strategy (1)
P0 · Critical Content
Impact +6.4pp

Aurora absent from family-segment queries

Only 1/6 model coverage on family-resort prompts. Booking + Marriott dominate this segment. Aurora's family-package landing pages lack schema markup and are buried 3 clicks deep.

Suggested actions
  • → Add FAQPage + Resort schema to /family pages
  • → Publish 4 long-form family-resort guides per top destination
  • → Submit XML sitemap for /family/* subtree to Bing + Yandex
P1 · High Technical
Impact +3.8pp

Google AI Mode trending down 4 weeks

AI Mode mentions dropped from 28% to 22% since April. Cause: Google now weights structured data heavier — Aurora's Hotel JSON-LD on 60% of property pages is missing priceRange + starRating.

Suggested actions
  • → Backfill priceRange+starRating on 24 affected pages
  • → Validate against Google Rich Results Test
  • → Re-submit through GSC URL Inspection
P2 · Opportunity PR & Backlinks
Impact +2.1pp

Sustainable-travel prompts: 6/6 coverage

Aurora dominates "Green Key", "eco hotel Algarve" and 11 related prompts. Position 1.3 average across all 6 providers. This is a defensible moat — double down with editorial PR placements + sustainable-certifications landing-page hub.

Suggested actions
  • → Build /sustainability hub page linking all 7 certifications
  • → Pitch sustainability angle to Condé Nast, Lonely Planet
  • → Monitor: Hilton + Marriott catching up in this segment
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