Sign in Start free audit
Content intelligence for AI search

See exactly where your brand shows up when buyers ask AI.

runtruffle tracks how ChatGPT, Gemini, Claude, Perplexity, Grok and Google AI Overviews answer your buyers — who they cite, where you rank, and the exact content move that closes the gap.

Run my free visibility audit See a live dashboard
CChatGPT GGemini CClaude PPerplexity XGrok AGoogle AIO
0AI responses analyzed
0models tracked
0assistants in one view
Northwind Gear — Visibility Index
Live run
0of 100
▲ +2.1 vs last run
Mentions
48.9%
Links
44.2%
Position
#3.1
Perception
61
🇩🇪 DE🇮🇹 IT🇫🇷 FR 🇪🇸 ES🇺🇸 US🇳🇱 NL
The Visibility Index

One score for how AI sees you — built from four signals you can move.

Every run scores your brand 0–100 across the AI engines your buyers actually use. The index breaks into four levers, so you always know which one is holding you back.

Mentions
0
of answers name Northwind Gear
Share of answers+3.4 pts
Links
0
mentions that link to you
Citation rate+1.9 pts
Position
#0
avg. rank inside the answer
Earlier is better▲ climbing
Perception
0
sentiment when you're named
Tone scorePositive
Model breakdown

Six assistants, one panel. Spot the engine that's ignoring you.

Mention rate and average position for every model, refreshed each run. Green is healthy, amber needs work, red is a gap your competitors are filling.

GGemini
Strong
0
mention rate · 342 checks
Avg pos#3.4
CChatGPT
Strong
0
mention rate · 342 checks
Avg pos#3.9
XGrok
Strong
0
mention rate · 342 checks
Avg pos#2.8
CClaude
Watch
0
mention rate · 342 checks
Avg pos#3.0
PPerplexity
Gap
0
mention rate · 342 checks
Avg pos#2.7
AGoogle AIO
AIO
0
AIO + SERP top-10 score
Overview slotPresent
Visibility evolution

Watch the race for #1 play out, day by day.

Your index against every competitor on one timeline. Northwind Gear is closing on SummitPeak while TrailNova stalls.

Northwind Gear (you) SummitPeak TrailNova y-axis zoomed 20–60
Competitive intelligence

Know your rank, your share of voice, and who's about to pass you.

runtruffle configures your known rivals and auto-discovers the brands AI keeps naming next to you. When someone overtakes you, you hear about it first.

Competitor ranking by Visibility Index
#BrandSource IndexMentionsAvg pos
1SummitPeakConfigured52.455%#2.9
2Northwind Gear (you) ▲You46.349%#3.1
3TrailNovaConfigured28.731%#4.0
4AlpineWorksDiscovered21.524%#4.4
5BasecampBrosDiscovered15.818%#5.1
Share of voice
0 your share
SummitPeak 31.8% You 28.1% TrailNova 17.4% AlpineWorks 13.1% BasecampBros 9.6%
Overtake alert2 days ago

You passed TrailNova on Gemini for “best hiking gear brands”. Next target: SummitPeak, 6.1 index points ahead and slipping.

Brand perception

It's not just whether AI names you. It's how it describes you.

runtruffle reads the sentiment behind every mention, per model, so you can see where you're framed as the premium pick and where you're an afterthought.

GGeminiPositive 74

Framed as “durable, trail-tested, worth the price.” Cited alongside SummitPeak as a top recommendation.

CChatGPTPositive 66

Recommended for beginners and mid-range budgets. Rarely the first name, usually the second.

PPerplexityNeutral 48

Listed without a verdict. Missing from two of three buyer prompts — the gap to close first.

Reason → Insight → Task

Stop guessing why. Get the reason, then ship the fix.

runtruffle surfaces why the AI skipped you, turns the reason into a scored insight with an impact forecast, and hands you a task in one click. No dashboard staring.

Step 1 · Why The model’s own reason
RUNTRUFFLE → PERPLEXITY
“When someone asks for the best hiking gear brands, why is Northwind Gear left out?”
PERPLEXITY REPLIES
“I mostly cite comparison articles and gear-review sites. Northwind appears on fewer of the sources I trust for this query.”
Step 2 · Insight ticket Scored, with an impact forecast
High priorityPerplexity gap

Get cited on the 3 comparison sources Perplexity trusts for “best hiking gear”.

Index +1.2–2.4
Forecast based on current source overlap
Step 3 · One-click task Straight into your board
Pitch 3 gear-review sites for inclusion
Outreach Impact +1.2–2.4 Due in 7d
Turn insight into task
Buyer persona tracking

Track visibility through the eyes of each buyer you sell to.

Model the questions a weekend hiker, a thru-hiker and a gear-gifting parent actually ask. runtruffle scores you per persona and plots you against the category average.

Weekend HikerYou lead
You 0Category avg 37
Thru-HikerClose
You 0Category avg 47
Gear-Gifting ParentYou lead
You 0Category avg 36
Source finder · Link opportunities · Outreach CRM

Find the sources AI trusts, then earn your way in.

runtruffle pulls the domains behind AI answers, scores each as a link opportunity, and tracks your outreach from spotted to won — all in one pipeline.

Source domainCited byOpportunityScoreOutreach
trailgearreview.exampleGemini · ChatGPTGuest review92Won
bestoutdoorkit.examplePerplexityComparison inclusion88In talks
summit-journal.exampleGemini · ClaudeExpert quote76Contacted
hikerforum.exampleChatGPTThread mention68Spotted
Evidence & your best pages

Every score traces back to a real AI answer.

See which of your own URLs the models cite most, and read the verbatim response behind any mention. No black box — the receipt is always one click away.

Your most-cited URLs
/guides/best-hiking-boots41 cites
/gear/ultralight-tents29 cites
/compare/northwind-vs-summitpeak22 cites
/blog/how-to-layer-for-cold14 cites
GEvidence chainPrompt: “best hiking gear brands 2026”
“For serious trail use, the brands that come up most are SummitPeak and Northwind Gear, both known for durable boots and well-reviewed ultralight tents. Northwind's layering guides are frequently referenced for cold-weather advice.”
Position #2 Link found Positive tone 🇺🇸 US market
Tag & destination performance

Slice visibility by category, topic or destination.

Tag your prompts and see which parts of your range AI already loves — and which need the work.

FootwearIndex 58.2
Tents & shelterIndex 49.6
Layers & apparelIndex 44.1
PacksIndex 31.5
By destination market
🇩🇪 GermanyIndex 51.0
🇺🇸 United StatesIndex 46.3
🇮🇹 ItalyIndex 38.8
🇫🇷 FranceIndex 34.2
The full toolkit

Set it up once, then let the loop run.

From the first prompt to the weekly report, every step of AI visibility lives in one place.

✨
Prompt generator

Turn your personas into the real buyer questions to track — drafted for you, editable by you.

🏳️
Market filters

Run and compare visibility by market.

🇩🇪 DE🇮🇹 IT🇫🇷 FR 🇪🇸 ES🇺🇸 US🇳🇱 NL
🔌
GSC + GA4 connect

Link Search Console and GA4 to see AI visibility next to your search and traffic numbers.

🔔
Drop alerts

Get pinged the moment your mention rate slips or a rival overtakes you on any model.

📄
Reporting Beta

Auto-built client reports with index, movement and the wins shipped that week.

✅
Tasks & Kanban

Every insight becomes a card. Move it from To do to Done and watch the index respond.

Visibility board insights turned into work
To do 2
High

Get cited on 3 sources Perplexity trusts

Medium

Add buyer-FAQ to category pages

In progress 1
Outreach

Comparison page vs SummitPeak

Done 1
Shipped · Index +1.8

Guest review on trailgearreview

White-label · Agency

Run AI visibility for every client, under your own brand.

Your logo, your colors, your domain. Separate workspaces per client, per-project API keys and role-based access for your whole team.

0markets per project
∞client workspaces
0models tracked
Talk to us about agency plans
Client workspace
N
Northwind GearIndex 46.3 · ▲ +2.1
Active
S
Summit OutfittersIndex 39.4 · ▲ +0.8
Active
B
Basecamp Co.Index 27.9 · ▼ -1.2
Watch
Free visibility audit

Find out what AI says about your brand this week.

One run across six assistants, your competitors mapped, and the first three moves to climb. No card needed.

Run my free audit Book a 20-min demo
Trusted for 0 analyzed AI responses and counting